Hot Pink Broccoli Event

Hot Pink Broccoli originated from a distinctive project linked to the PAR-Projects board. The objective? To conceive and develop a bold, unconventional visual identity that would spark immediate curiosity and channel it into a series of art community events championing their core principle: "Artists must have opportunities to make a living off of what they produce." (Get it—produce?) I collaborated closely with the PAR -Projects team and worked directly with Far-i-Rome Creative to bring the events and branding to life.