Pure 21 Wellness Program Design

Pure 21 is a curated line of wellness supplements paired with a holistic program designed to promote peak health and vitality. For this project, I focused on creating a clean, minimalist aesthetic that emphasizes clarity and trust, essential for the wellness space. My contributions included designing the core logo, product packaging, companion book cover, custom shipping box, and a suite of social media assets to support brand storytelling across platforms. Navigating the project's complex dielines required meticulous attention to FDA regulations and industry standards, ensuring seamless production from concept to shelf. I collaborated closely with product development teams during the launch phase, attending press checks to oversee print quality firsthand. To bring the brand to life visually, I partnered with photographers and the creative team on multiple shoots, capturing lifestyle imagery and crisp product details.